  |
|
||
 |
|||
 |
 |
||
 |
|||
       
|
Details of payments made to advertising, market research and polling and media advertising organisations by the department in 2002-03 are listed in Tables 44, 45 and 46 respectively. Where the total amount paid to an organisation was less than $1500, details have not been included. This is consistent with section 311A of the Commonwealth Electoral Act 1918.
Table 44: Advertising organisations
|
PRN Ref |
Contract No. |
Organisation |
Amount ($) |
Service Provided |
| PRN00507 |
381 |
Batey Kazoo Communications Pty Ltd (trading as Batey House) |
35 947 |
Develop and implement advertising campaign for New Apprenticeships |
| PRN02875* |
2376 |
Batey Kazoo Communications Pty Ltd (trading as Batey House) |
848 357 |
Creative agency for New Apprenticeships Campaign advertising 2003 |
| PRN02299* |
1958 |
Horizon PR |
221 030 |
Develop, coordinate and manage a communication strategy, an awards ceremony and sponsorship for National Literacy and Numeracy Week 2002 |
|
|
Total |
1 105 334 |
* - Consultancy contracts also reported in Appendix 5: Consultancies
Table 45: Market research and polling organisations
|
PRN Ref |
Contract No. |
Organisation |
Amount ($) |
Service Provided |
| PRN02379 |
1852 |
Colmar Brunton Social Research |
39 121 |
Market research to establish a benchmark for DEST's relationship with its stakeholders |
| PRN02720 |
2125 |
Colmar Brunton Social Research |
9 987 |
Conduct a post separation survey for DEST |
| PRN02553* |
1982 |
David Back Pty Ltd |
10 810 |
Market testing of commercial relevance of International Group’s products and services |
| PRN02471 |
1935 |
Taylor Nelson Sofres Australia P/L |
6 600 |
In-depth interviews with international students to market test the AEI Branding Project brochure text |
| PRN02355 |
1828 |
Worthington Di Marzio Pty Ltd |
82 170 |
Market research to assess components of National Indigenous English Literacy and Numeracy Strategy (NIELNS) |
| PRN02854* |
2303 |
Worthington Di Marzio Pty Ltd |
104 485 |
Market research for New Apprenticeships Campaign 2003-2006 |
| PRN02587* |
2643 |
Worthington Di Marzio Pty Ltd |
61 369 |
Market research services for the announcement of the National Waste Repository |
| PRN03163 |
2396 |
Worthington Di Marzio Pty Ltd |
6 600 |
Preparation of paper on attitudes to New Apprenticeships |
| PRN02270 |
1768 |
Worthington Di Marzio Pty Ltd |
49 500 |
Post-campaign tracking research for the New Apprenticeships media buy for April to June 2002 |
|
|
Total |
414 642 |
* - Consultancy contracts also reported in Appendix 5: Consultancies
Table 46: Media advertising organisations
|
PRN Ref |
Contract No. |
Organisation |
Amount ($) |
Service Provided |
| PRN02770 | EA112 | HMA Blaze | 295 498 | DEST Print media advertising costs post December 2002 |
| PRN02585 | 2004 | Hobsons Australia Pty Ltd | 36 696 | Purchase of advertising in the future finder publication |
| PRN02419 | EA104 | Starcom Worldwide | 450 588 | Press advertising costs for DEST recruitment activity 2002-03 |
| PRN02896 | EA114 | Universal McCann | 182 839 | HECS advertising campaign 2003 |
| PRN02923 | EA125 | Universal McCann | 1 980 000 | Media Buy for New Apprenticeships Campaign 2003 |
| Total | 2 945 621 |
Any comments or queries should be sent to: wwweditor@dest.gov.au
This page was
last updated on
Wednesday, 28 May 2008
Department of Education, Science and Training
Copyright © Commonwealth of
Australia
DEST Web Site Privacy Statement
Disclaimer