Victoria University of Technology

The following examines the University’s progress in quality assurance and improvement processes in the four key areas of teaching and learning, research, management and community service.

Strategic plan – securing the future

On 7 December 1998, the Council of Victoria University of Technology (incorporating Western Melbourne Institute of TAFE) adopted a new Strategic Plan for 1999-2003.

The two central planks of this Strategic Plan are:

  • Graduate employment outcomes;
  • Personalised access and study.

These are supported by four key strategies, these being:

  • Business involvement to boost course quality, career orientation and work experience.
  • Development of a quality course profile by introducing/upgrading high potential courses and deleting courses with low potential.
  • Innovations in course delivery, technology and processes for learning effectiveness, efficiency and satisfaction.
  • Marketing to communicate the value added by the University.

The resulting eight strategic objectives can be summarised as:

  1. Student outcomes
  2. Course management
  3. Quality teaching
  4. Research focus
  5. Strategic marketing
  6. Performance culture
  7. Management process
  8. Commercial diversification

Strategic plan – the core of quality assurance and improvements

The Strategic Plan will be implemented through each faculty, the TAFE Division and each administrative division producing their own strategic plan in the image of the corporate strategic plan.

This process is already evident in the University’s 1999 budget. The TAFE Division has established its 1999 goals within each of the eight strategic objective areas of the Strategic Plan. Likewise, the 1999 goals of both the Faculties of Arts and Business are entirely consistent with the University’s new strategic plan.

In addition, the 1999 budget demonstrates the University’s commitment to the success of its new strategic plan. In particular:

  • Graduate outcomes will be improved through the $1 million of strategic initiatives funds applied to establish career development initiatives. These initiatives will improve the University’s links to the world of work, thereby improving the relevance of courses and the graduate outcomes of students.
  • Personalised access and study will be further implemented through a $64 000 allocation to a full-time Articulation Officer, added to $140 000 received from the Commonwealth as a special 1999 grant to support this initiative.
  • In higher education, the relevance of the course profile will continue to be improved each year through 150 equivalent full-time student units (EFTSU) of pipelined fully-funded intake load being allocated to selected new program initiatives.
  • Effective use of technology will be greatly enhanced by the on-going commitment of $2.4 million per year to the Information Technology Plan. This plan has now been extended across a 10-year period, amounting to a $24 million investment.
  • The University will have a stronger marketing presence through the allocation of an additional $0.75 million to the Media and Communications Department for corporate promotion campaigns.

Quality assurance and improvement – the importance of external review

Victoria University realises that external input and review ensure that its courses, research and other activities remain relevant to its stakeholders and the community which it is funded to serve. Accordingly, it has pursued an extensive program of external review across 1997 and 1998, and this program will continue into 1999 and beyond. Included in this extensive program of external review have been:

  • A review of strategic directions conducted by Pacific Performance Partnerships Ltd., resulting in the University Council passing the strategic plan for 1999-2003 in December, 1998.
  • A review of University links to the workplace.
  • A review of the University course management policy with a focus upon a field-of-study approach to program development.
  • A review of technological change and its impact upon teaching and learning delivery.
  • A comprehensive review of library learning support services, conducted by KPMG (UK).
  • The review of research management strategies by the Commonwealth Higher Education Management Services (CHEMS) benchmarking group.
  • Active campus committees with majority community membership and direct reporting relationships to the Vice-Chancellor.

Victoria University ensures that this expert and considered advice is not wasted, by incorporating major recommendations into institutional practices and policies. For example, in response to the courses management review, cross-sector field of study course management teams are in the process of being implemented across the organisation.

Quality assurance, core benchmarks and quality improvements in teaching and learning

Victoria University’s principal strategy, its Personalised Access and Study (PAS) policy has been successfully implemented from January 1, 1998. PAS is a commitment of Victoria University to work with each student to achieve his/her personal tertiary education goals. PAS is therefore a comprehensive teaching and learning policy based upon an extensive program of learning support. A Student Compact is formalised between each student and the University.

PAS begins with the University guaranteeing a TAFE or higher education student place to every adult who has either passed Year 12 or its equivalent or is mature-aged (21 years or older). The University then works with each student to define a learning path to achieve their individual learning goals, clearly described in the student’s compact with the University. The University then undertakes to provide the learning support necessary to assist the student in achieving these study goals. Regular reviews of progress towards the compact ensure that the University continues to meet these learning support commitments. The ultimate goal of this process is a successful graduate outcome in the form of progress to further study, full-time employment for those who seek it, part-time employment for those who seek it, or other non-study/non-employment outcomes defined by the student.

The scope of the University’s PAS policy has been considerably broadened by the merger with Western Melbourne Institute of TAFE (WMIT). The Council and staff of WMIT have enthusiastically embraced the University’s PAS policy and its implementation across the entire post-merger organisation.

PAS forms the nucleus of Victoria University’s teaching and learning quality assurance and improvement processes. However, the University recognises that PAS is not a stand-alone quality assurance and improvement process and that PAS must be supported by:

  • a proactive and vigorous dual-sector course management strategy;
  • active and mutually beneficial links with industry;
  • a commitment to the delivery of teaching and learning that focuses upon student needs and requirements;
  • regular course review and effective oversight of academic standards by Academic Board.

The University also acknowledges that PAS is of little long-term benefit if is not supported by quality courses that deliver relevant learning outcomes recognised and valued by both employers and students. Further, the course outcomes described in student compacts should maximise the benefits of seamless education that are supported by the dual-sector operations of Victoria University. In addition, the courses must be delivered in a manner that makes them accessible to a community in which working periods are becoming increasingly varied.

The ultimate test of the comprehensive PAS policy is successful graduate outcomes. Accordingly, Victoria University’s core teaching and learning benchmark is graduate outcomes as measured by the GCCA Graduate Destination Survey (GDS). The seven graduate outcomes defined in the GDS are classified by Victoria University as follows:

Satisfactory graduate outcomes Unsatisfactory graduate outcomes
  • Progress to full-time study
  • Unemployed-seeking full-time employment
  • Full time employment
  • Unemployed-seeking part-time employment
  • Part-time employment for those who seek it
  • Employed part-time seeking full-time work
  • Pursue non-study and non-employment outcomes
 

Victoria University’s aim is to have satisfactory graduate outcomes at or above the national average for the 1998 PAS intake students. To support this objective, it is important that Victoria University has courses that are valued (demanded) in the marketplace, and has a good learning environment measured by good teaching, the generic skills it imparts to its students and overall student satisfaction with their course.

Clearly Victoria University is not yet achieving this objective, with 1997 GDS outcomes placing it further below national averages. In the 1997 survey taken six months after course completion, 71.8 per cent of Victoria University students recorded satisfactory graduate outcomes compared to the national average of 85.2 per cent. In the under-25 age group, 68.5 per cent of Victoria University students recorded satisfactory student outcomes, compared to the national average of 84.3 per cent. These outcomes are reflected in the following table.

Graduate Destinations Survey – Levels of Employment Satisfaction – All Ages

Year of Survey  

Satisfactory Outcomes

Unsatisfactory Outcomes

1995

Vic Uni

74.63

25.37

 

State

83.73

16.17

 

National

85.23

14.87

1996

Vic Uni

73.50

26.43

 

State

84.68

14.51

 

National

85.75

14.08

1997

Vic Uni

71.80

28.20

 

State

84.33

15.57

 

National

85.22

14.78

1998

Vic Uni

76.15

23.85

 

State

na

na

 

National

na

na

Satisfied graduates are those who are not seeking employment. They may be employed FT or PT, in further study or not available for work or study. Those "not satisfied" are those who are seeking employment, whether they are currently employed PT or FT or not

It should be noted that while graduate outcomes between 1994 and 1997 declined, preliminary 1998 figures show a significant turn-around.

Course relevance is measured by demand for courses by the informed market participants. Victoria University measures the quality of its teaching and learning environment through the Graduate Careers Council of Australia (GCCA) Course Experience Questionnaire (CEQ). In particular, it focuses upon the good teaching, generic skills and overall satisfaction elements of the CEQ.

Victoria University recorded mixed benchmark outcomes in teaching and learning in 1997-98:

  • Despite a fall in system-wide preferences, the Victorian Tertiary Admissions Centre (VTAC) preferences for higher education and guaranteed student places increased by 3.9 per cent in 1998. In relation to international demand for Victoria University courses, on-shore full-fee overseas student EFTSU increased by 11.5 per cent in 1998, whilst off-shore enrolments increased by 68.6 per cent.
  • Victoria University recorded reasonable CEQ outcomes, with good teaching ratings maintained at the levels that gained a five-star rating in the 1997 Good Universities Guide. Whilst generic skills and overall course satisfaction outcomes were not uniform across all higher education disciplines, in the main, results were above the national averages.
  • As already noted, Victoria University outcomes recorded in the 1997 GDS placed it further below national averages.

Clearly enhanced graduate outcomes are the prime focus of Victoria University’s quality improvement initiatives. To this end, the University has made strategic quality improvement decisions in response to its 1997 GDS outcomes. These include directing up to $1 million each year into a structured and comprehensive program to improve the graduate outcomes of students. In particular, these initiatives will be directed by the recommendations of the Professor Brian Wise review of Victoria University’s links to the workplace. Table QA1 in Attachment A summarises Victoria University’s quality assurance processes and outcomes in the area of teaching and learning. These initiatives will be supported by promoting desired attribute and skill outcomes in all University programs. These desired graduand attributes and skills are shown below. Their achievement will enhance the employability of Victoria University graduands.

Desired Graduand Attributes and Skills

Cognitive

Logical and orderly thinking

Independent, reflective and critical thinking

Data analysis and reporting skills

Imaginative and lateral thinking and problem solving

Quantitative and numeracy skills

Communication

Effective written communication skills

Effective oral communication skills

Effective listening and comprehension skills

Computer literacy

Multi-lingual skills

Interpersonal

Teamwork and group planning skills

Able to work with people from varied backgrounds

Tact, diplomacy and negotiation skills

Understanding of reporting relationships within management

Client/customer service focus

Work organisation

Flexibility and adaptability

Problem solving and practical solution development

Initiative

Time management and self direction

Enthusiasm and self motivation

Other

Discipline specific knowledge and skills

Employer defined and recognised skills and knowledge levels

Established employment links and networks

Quality assurance, core benchmarks and quality improvements in research

Productive research is most often the result of localised initiatives stimulated by the appropriate mix of staff and infrastructure. Effective research management will provide the academic and support environment conducive to such productive research outcomes. Victoria University believes that a productive research base is essential to for it to achieve recognition as an institution that pursues new knowledge and identifies new applications of existing knowledge. The total learning environment would be much the poorer without the stimulus and academic rigour provided through research activities.

Victoria University’s Research Management Plan provides an excellent quality assurance and improvement framework for research activities. This was recognised in the high ranking Victoria University achieved in the 1996 Quality Assurance round. In 1997 this was confirmed when the University achieved top ranking for research management within the CHEMS international benchmarking club. Before the end of 1998 the University will complete a major review and update of its Research Management Plan. In turn, this will ensure that Victoria University

maintains quality assurance and improvement practices of the highest order in research management.

As a further quality assurance and improvement mechanism in research management, an external consultant has been engaged by the University to assist staff in the preparation of Australian Research Council (ARC) and other grant applications. This will help improve the quality and relevance of Victoria university applications. There is already evidence that this improvement is occurring.

The three core research benchmarks adopted by Victoria University are:

  • Success in obtaining competitive research grants.
  • The number of refereed journal and conference papers.
  • The extent of collaborative research projects.

After significant growth in 1996, Victoria University experienced a year of consolidation in research output achievements in 1997. In particular:

  • The University’s competitive research income fell from its 1996 level of $4.309 million to a level of $3.375 million in 1997.
  • The involvement of University staff with collaborative research projects involving industry and the community increased in 1997-8.
  • There was slight fall in Victoria University’s publication index in 1997. However, the 1997 publications index level of 196.89 was still well ahead of the 1995 level of 126.53.

Table QA2 in Attachment A summarises Victoria University’s quality assurance processes and outcomes in research.

Quality assurance, core benchmarks and quality improvements in management

With the July 1 1998 merger with WMIT, Victoria University has become the sole tertiary education institution located in the western metropolitan region of Melbourne. This region is home for over 21 per cent of Melbourne’s residents and this proportion is growing. The merger results in Victoria University having a student population approaching 50 000 and a student load of over 28 000 equivalent full-time student units (EFTSU) spread equally between the higher education and TAFE sectors.

A major management task across 1998-2001 will be to streamline the administration of this large organisation, including the integration of administration across sectors. Effective governance becomes even a higher priority in an organisation of this size and complexity. Therefore Council oversight of governance issues is essential, supported by a simple but effective Council committee structure. Sound financial management, facilitated by balanced annual budgets and debt maintained at minimum levels, will also be crucial to long-term success.

The three core management benchmarks adopted by Victoria University are therefore:

  • The minimum number of Council committees consistent with effective operation.
  • Streamlined cross-sectoral administration delivering appropriate services in a multicampus environment.
  • Balanced annual budgets, and debt levels at or below 10 per cent of recurrent income.

The University has implemented the recommendations of the external review of its senior administrative structure (December 1997), and of the Merger Implementation

Committee chaired by Mal Ward OA. This has resulted in a smooth merger process, ensuring continuity of service to all University clients. In addition, the University’s policy of balanced budgets supported by monthly reviews of progressive budget outcomes has ensured a continued excellent financial rating for Victoria University. Table QA3 in Attachment A summaries Victoria University’s quality assurance processes and outcomes in management.

Quality assurance, core benchmarks and quality improvements in community service

Victoria University enrols over 35 000 people from the western metropolitan region each year and employs more than 2000 western metropolitan residents. As a result Victoria University has a large responsibility to assist in the promotion of the arts, culture and business within this region. The University is committed to maintaining its network of eight campuses strategically located across the western metropolitan region in addition to its three City sites to ensure that it remains an active participant in each of the communities that it serves.

Further, the University will ensure that it continues to understand and respond to the needs of these communities by having an active campus committee in each regional municipality. Each campus committee has majority membership from local community groups, businesses and Council, and has a direct reporting relationship to the Vice-Chancellor. This network of campus committees provides an effective quality assurance and improvement mechanism by ensuring timely and influential feedback on the impact of major university strategic and policy decisions upon the primary region that it serves. The campus committee network also encourages and assesses the University’s participation and support of major regional festivals, cultural events and promotional activities.

Across 1997-98 the active involvement of campus committees has improved the quality of University strategies and policies, ensuring that they are in the best interest of its regional community. The merger with WMIT further increases the scope of the University to interact productively with this community. In turn, this interaction will improve Victoria University’s responsiveness to its regional community, thereby ensuring its long-term position as University of first choice for the residents of this region. Table QA4 in Attachment A summarises Victoria University’s quality assurance processes and outcomes in the area of community service.

Contact

Professor Paul Clark
Deputy Vice-Chancellor
Tel: (03) 9688 4255
Fax: (03) 9688 4006
Email: paul=clark@vut.edu.au

 

Attachment A: Quality Assurance Tables

Table QA1 - Strategic Processes and Outcomes in Teaching and Learning

Strategic Area Strategic Objectives Quality Assurance Strategies External Reviews to Promote Quality Improvement Key Benchmark Measures Outcomes of Benchmarking Process
Teaching and learning Graduate outcomes at or above the national average Personalised access and study program Graduate Destination Survey results Unfavourable trends requiring improved quality of outcomes
  Course profile that makes Victoria University the university of first choice in its discipline areas Improved links to industry

Proactive development of course profile

Wise report on work integrated learning

Field of study report

Course Evaluation Questionnaire

Good teaching, generic skills, overall satisfaction

 

Held at high levels

    Innovation in course delivery Candy report on support for teaching and learning Demand for courses

VTAC

International

Increased student preferences

Increased demand for on and off shore delivery

Table QA2 - Strategic Processes and Outcomes in Research

Strategic Area Strategic Objectives Quality Assurance Strategies External Reviews to Promote Quality Improvement Key Benchmark Measures Outcomes of Benchmarking Process
Research Increase competitive research income to "best-in-class" levels Research Management Plan establishes targets to improve the monitoring, reporting and promotion of Victoria University research outputs External consultant to work with staff to improve quality of grant applications Level of competitive research funding Income declined in 1997 but outlook improved in 1998 due to improved quality assurance processes
  To increase the research profile and obtain a better return on research expenditure through more focussed research expenditure Concentrate research expenditure into focused areas 1997 CHEMS benchmarking review of research management Extent of collaborative research projects Improved 1997-98 levels through new ARC SPIRT grants
      1996 Quality Assurance round DETYA publications index A small decline due to tightened DETYA criteria
 

 

Table QA3 - Strategic Processes and Outcomes in Management

Strategic Area Strategic Objectives Quality Assurance Strategies External Reviews to Promote Quality Improvement Key Benchmark Measures Outcomes of Benchmarking Process
Management Enhance governance role of Council in dual-sector institution Ensure Council oversight of governance issues Review of Council Committee Structure Minimum number of Council committees for effective operations Committee structure implemented
  Streamline administration of large dual-sector, multicampus institution Reconfigure senior management

Integrate administration across sectors

PPP Review in 1997

Merger Implementation Committee

Implementation of review recommendations

Continuity of operations post-merger

Post-merger structure in line with review structure

Major services for staff & students maintained at appropriate levels

  Financial responsibility through balanced budgets and minimal debt Balanced annual budgets

Debt incurred only for self-funding projects

  Increase in financial reserves each year

Debt at or below 10% of recurrent income

Increase in financial reserves

Debt at or below 5% of recurrent income

 

Table QA4 - Strategic Processes and Outcomes in Community Service

Strategic Area Strategic Objectives Quality Assurance Strategies External Reviews to Promote Quality Improvement Key Benchmark Measures Outcomes of Benchmarking Process
Community service To support the development of business, arts and culture, particularly in the western metropolitan region of Melbourne Utilise eight strategically located campuses throughout the western metropolitan region

 

Majority external community representatives from business, Councils and community groups on campus committees Extent of community interaction and engagement with University Campus Committees views reflected in major policy documents, such as Capital Management Plan and Student Load Plan
        Victoria University is university of first choice for residents of Melbourne’s western metropolitan region Proportion of students recruited from western metropolitan region increases in 1998

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