1. The Secretary's review 1999-2000
3. A summary of the Department's roles and the new reporting framework
4. Analysis of performance for Outcome 1
5. Analysis of performance for Outcome 2
6. Analysis of performance for Outcome 3
8. Management and accountability
9. External scrutiny and legal matters affecting the Department
A2. Occupational health and safety
A4. Payments to advertising and market research organisations
A6. Performance against actual results against outcomes and outputs
Details of payments made to advertising and market research organisations by the Department in 19992000 are listed here. Where the total amount paid to an organisation is less than $1500, details have not been included. This is consistent with section 311A of the Commonwealth Electoral Act 1918.
Table 38. Advertising Agencies
|
Organisation |
Amount ($) |
Service provided |
|---|---|---|
|
Batey Kazoo Communications |
1 812 588 |
Develop & implement advertising campaign for New Apprentices |
|
Buchan Communications Group |
308 954 |
Development and implementation of public relations on the New Apprenticeships communication campaign |
|
Carr Clark Rapp Collins Pty Limited |
93 549 |
Development of creative material and advertising for a marketing campaign for New Apprenticeships |
|
Total |
2 215 091 |
Table 39. Market Research and Polling Organisation
|
Organisation |
Amount ($) |
Service provided |
|---|---|---|
|
AMR: Quantum Harris |
39 400 |
Research on the attitudes, lifestyles, and preferences of young people aged 12-15 and the most effective means of reaching this audience for the purposes of National Youth Week 2000. |
|
Chant Link & Associates |
13 280 |
Market testing the Higher Education Contribution Scheme Australian Permanent Resident and New Zealand Citizen brochure. |
|
Chant Link & Associates |
12 526 |
Market research on the Higher Education Contribution Scheme radio and print advertisements for 2000 |
|
Chant Link and Associates |
15 000 |
Market research on the Higher Education Contribution Scheme information products |
|
Educational Testing Centre, University of NSW |
79 880 |
A national sample survey to establish national base line data of civics and citizenship learning outcomes for Year 6 and Year 10 students |
|
J S McMillan Printing Group |
4 400 |
Equity Journal - market testing |
|
Market Attitudes Research Services Pty Ltd |
25 500 |
Conduct research on market testing of 'The Source' website |
|
Piazza Consulting |
5 939 |
Evaluation of tele survey of educative services clients component of Educative Services Review |
|
Turnbull Porter Novelli |
277 370 |
Development, co-ordination and management of the marketing strategy for National Youth Week 2000 |
|
Turnbull Porter Novelli |
332 895 |
National Youth Media Awards 2000 |
|
Worthington Di Marzio Pty Ltd |
134 500 |
Market research for the New Apprenticeships campaign |
|
Total |
940 690 |
Table 40. Media Advertising Organisations
|
Organisation |
Amount ($) |
Service provided |
|---|---|---|
|
Advertising Investment Services (AIS Media) |
1 826 |
Advertising production cost and electronic despatch of media award tender |
|
Advertising Investment Services (AIS Media) |
1 843 |
Advertising evaluation of the Work Placement Coordinator-in School to Australian Student Traineeship Foundation tender |
|
Advertising Investment Services (AIS Media) |
2 189 |
Advertising Women in Small Business tender |
|
Advertising Investment Services (AIS Media) |
3 051 |
Advertising request for tender for Corporate Services |
|
Advertising Investment Services (AIS Media) |
4 887 |
Advertising of open tender |
|
Advertising Investment Services (AIS Media) |
5 000 |
Advertising New Apprenticeships |
|
Advertising Investment Services (AIS Media) |
7 182 |
Production and advertising on National Youth Awards in New Idea (AIS Media) |
|
Advertising Investment Services (AIS Media) |
7 642 |
Advertising for Legal & Fraud position |
|
Advertising Investment Services (AIS Media) |
8 353 |
Advertising of tender for review of Youth Clearinghouse |
|
Advertising Investment Services (AIS Media) |
8 404 |
Advertising Workplace English Language and Literacy programme |
|
Advertising Investment Services (AIS Media) |
9 949 |
Costs of advertising requests for tender through the media-Y&TD |
|
Advertising Investment Services (AIS Media) |
10 001 |
Advertising tender of Evaluation of Career Counselling Programme (request for tender 00698) |
|
Advertising Investment Services (AIS Media) |
10 240 |
Advertising expressions of interest- Workplace English Language and Literacy Programme and Australian National Training Authority Innovative Projects - through AIS Media |
|
Advertising Investment Services (AIS Media) |
10 321 |
Advertising of tender for Youth Studies Clearinghouse |
|
Advertising Investment Services (AIS Media) |
10 777 |
Advertising the tender for co-ordination and facilitation services to assist the development of Community Based Cadets Programme |
|
Advertising Investment Services (AIS Media) |
11 788 |
Advertising Rural Youth Information Service tender in print media |
|
Advertising Investment Services (AIS Media) |
12 876 |
Advertising the Jobs Pathway Programme & Job Placement Employment and Training tenders through AIS Media |
|
Advertising Investment Services (AIS Media) |
13 287 |
Advertising costs for New Apprenticeship Centre tender in NT |
|
Advertising Investment Services (AIS Media) |
16 997 |
Advertising tender for Job Placement Employment and Training Evaluation |
|
Advertising Investment Services (AIS Media) |
19 384 |
Advertising of Department of Education, Training and Youth Affairs Research Fellowships for 1999-2000 |
|
Advertising Investment Services (AIS Media) |
20 615 |
Advertising costs for nominations-Year 2000 National Youth Roundtable |
|
Advertising Investment Services (AIS Media) |
37 567 |
Request for public submissions - Youth Pathways Action Plan Taskforce - AIS Media |
|
Advertising Investment Services (AIS Media) |
37 836 |
Advertising for Education Textbook Subsidy Scheme |
|
Advertising Investment Services (AIS Media) |
62 923 |
Advertising of National Youth Media Awards in Australian Magazine and metro newspapers |
|
Advertising Investment Services (AIS Media) |
74 259 |
Recruitment press advertising |
|
Advertising Investment Services (AIS Media) |
75 032 |
Schools Division project/programme advertising requirements for financial year 1999-2000 |
|
Advertising Investment Services (AIS Media) |
134 707 |
Advertising of Higher Education Contribution Scheme booklet |
|
Advertising Investment Services (AIS Media) |
349 189 |
Press ddvertising for the Department |
|
Mitchell Media (BOAC) |
4 546 458 |
Media buy for the New Apprenticeships campaign |
|
Total
|
5 514 588
|
Table 41. Direct Mail Organisations
|
Organisation |
Amount ($) |
Service provided |
|---|---|---|
|
Syntax Direct marketing |
4 002 |
Mailout of entry forms for first stage of Youth Media Awards |
|
Syntax Direct marketing |
11 390 |
Mailout of National Youth Media Awards posters plus mailout and postage of second stage Media Awards to past entrants |
|
Total |
15 392 |